# Fernwell: mission and FY2026 goals

**Mission.** Help B2B software teams get every new customer to value in their first two weeks.

**Who we serve.** Customer success and onboarding teams at B2B SaaS companies with 20 to 500
employees, usually running a CRM (Salesforce or HubSpot) and Slack.

## FY2026 goals

1. **Activation.** Raise new-account activation to **65%** by the end of Q4 (see metric definitions).
2. **Retention.** Keep day-90 revenue retention at or above **95%** for every acquisition source.
3. **Efficient growth.** Grow MRR 40% while keeping support questions per account flat or lower.
4. **Integrations.** Make CRM sync the reason customers choose us: setup in under 15 minutes.

## How we decide

When goals conflict, activation comes first: customers who never activate never renew.